Seven Considerations

First, Though, What Is Social Marketing?

Its an old concept with a special addition. We add a social conscience to Network or multi-level Marketing. The company and the field all are committed to making a difference for good in our communities, our states, our country and in the world. We do well financially, by doing good in the world, hence the name, Social Marketing.

The Seven Basic Considerations

1. What can a Social Marketing business mean for you?

That depends on what you want. In 1970 I was a stay at home mom to 5 children. I just wanted to make enough money to pay for what I was already using by buying them from myself, instead of from the grocery store and getting nothing back.

2. What time commitment will you make?

Your speed and success strongly depend on the amount of time you can commit. I started in the six to 10 hour range. Later I expanded to around twenty hours a week. Did that pay off? Can you really earn as much as a million dollars in a Social Marketing business? Well, Al & I expect to reach the two million mark by the end of 2010.

Do we make that in a year? No. We are in the “average” range shown below. That is a very nice extra income for us and it is still growing! Most people who work consistently for three to five years, earn around 7 to 8 thousand a month or more. Your determination and coachability determine whether you’ll be one of the average earners or higher.

3. Do you keep your commitments to others, and most importantly to yourself?

There is a learning curve and uncountable obstacles in EVERY business. Social Marketing is no different. You must “do what it takes” not just do “your best”. You honor your commitment even when you don’t feel like it or when things go wrong. What is your dream? Have you given up on your dreams? A Social Marketing business allows you to turn your dreams into reality. The world is headed toward global distribution of products and services. The rise in home based businesses is the future and Social Marketing is leading the way.

4. Do your interests and passions correspond with the scope of the products and the opportunity that the company provides?

In 1970 we learned that toxic chemicals, from products that most people used in their homes every day, were getting into our drinking water and polluting it. We were also introduced to some non-toxic cleaning products that didn’t pollute the water. I wanted to stop polluting and be a part of the solution. Now I could help take care of our environment. These products matched my interest and passion.

I then learned that I could improve my skin with the company’s skin care products They worked! Nothing else, including “the pill” ever worked on my adolescent acne that was still raging at age 36. These products also matched my interest and passion

The nutrition products were like a miracle for me. I went from being constantly utterly fatigued to having energy to spare. Now I had a new passion. The company & I were a good fit.

5. A Social Marketing company should have a philosophy firmly in place and visible to all.

Our company’s philosophy, simply stated is: We do well by doing good. We take the Golden Rule very seriously. It is the guiding principle in all of our dealings. The stated mission is that we help create a healthier life for everyone and a better life for anyone.

The internet is filled with offers for you to make easy money. You don’t spend a penny, you don’t do any work, and, as you soon find out, you don’t make any money unless you upgrade to their Secret Magic money making plan. A high percentage of businesses that go in and out of business on a regular basis as they are shut down by the regulators for one infraction or another. Each time, they choose a different fancy name and they re-incarnate themselves. This is not the Golden Rule in action.

Every legitimate business has start up and ongoing business costs. Period! A quality Social Marketing company builds an impeccable reputation.

6. You want to be sure the company that has been around for NO LESS than five and even better, at least ten years. The company should show steady growth for at least the previous five years and should offer a no questions asked money back guarantee on every product.

7. It is important to me to have a product philosophy that guarantees that the products I use or recommend are always safe, they always work, and they are always green. The products must be in harmony with nature and good health! This requires that there are procedures and controls in place to insure the purity and safety of every batch of every product, so they will never have to recall any product because of a harmful ingredient or contaminant.

Wouldn’t this be a great time to explore the great potential of developing a Social Marketing business?

So, you’ve decided that it’s high time that you promote your coaching programs in the online arena. Well, I must say that this is a very good strategy in growing your business as this will definitely help you reach out to millions of people worldwide. Let me help you jumpstart your internet marketing campaign. Here are the things that you need to do:

1. The first and one of the most important steps is to get your own website which will act as your virtual store. This is where you can send interested parties to in order for them to know your business and your coaching programs better. Start by getting a very descriptive domain name. People who hear it must have an idea as to what you exactly offer. Then, get your website professionally-designed. It’s important that it looks very professional and visually-appealing. You don’t want to give your visitors a reason to doubt you, right? Then, fill it up with amazing information that will speak volumes about your expertise in your chosen field. People who visit your website and read its content must be convinced that you have what it takes to help them reach their goals or that you have the best solutions to the things that they’re going through.
2. Next step is to make your articles search engine-friendly. You need to make sure that it will show up on relevant listings. Ideally, you would want it to appear on the top 10 search page results so your target audience will not have trouble finding it. There are so many things that you need to do in order to secure better page ranking. These include building hundreds and thousands of links for your website, doing on-page optimization, promoting your site using search engine marketing, etc.
3. Once you’re done optimizing your website, the next step to take is to promote it in the online arena. Instead of just waiting for your prospects to find you in the World Wide Web, take the first step and reach out to them. Promote your site using PPC advertising, forum posting, and social media marketing. Don’t forget to use content-based marketing solutions like article marketing and blogging as these will help you easily capture your target audience who are mostly using the internet looking for useful information.
4. Launch list building campaign. Convince people who visit your website to sign up to your email marketing campaign. You need to get a hold of their contact information so you can easily contact them at anytime. This will definitely make the process of making follow-ups a lot easier. Make use of squeeze pages and make the process of signing up easier for these people. Then, send them newsletters every week. Don’t stop doing the whole process until you can get them to say yes to what you offer.

If you think search engine marketing is unimportant, then you’ll be so much better off closing shop now. This way, you will at least save the cost of trying to operate your online business while no traffic, no customers and no profits are coming in.

Search engine marketing is very important because it brings in the web traffic that you need for your online business. Without internet marketing, there simply will be no people to impress with your brilliant copy, no people to convince to make a purchase from your online store or company, no sale to be made and, thus, no revenues to enjoy.

The Importance of Web Traffic

Just think of it this way; if you have a store – a brick and mortar store, that is – and only few people come to visit it, then you’ll have few people to whom you can pitch your sales spiel and whom you can convince to buy your products. Even if you’re an impressive sales person who can turn every encounter into a purchase, this will still mean only a handful of sales and, thus, a pitifully small profit for you.

Similarly online, if your web site only has few visitors, you’d have only a few people to impress with your brilliant sales copy. Again, even if you are so brilliant a copy writer (or have one of the best copy writers working for you) that every site visitor is converted into a customer, you’ll still only have few sales and a small amount of profit from these sales.

Search Engine Marketing: Crucial to Internet Marketing Strategy

Search engine marketing brings in the traffic that you need to survive online. Without web traffic, your web site might as well not exist; after all, no one’s visiting it. You should use search engine marketing secret strategies to put your web site on top of search engine results. This way, you can be assured of having traffic to sell to. Most people use search engines to do their searches online. Therefore, if your internet marketing secret techniques work, then you can be assured of traffic to your site.

An Internet Marketing Guide

How exactly do you do search engine marketing? There are many ways. One of the most effective is internal optimization of your web pages. Another is link building.

Now there’s one link building secret you should know before you do anything else: link building should not cost you a lot of money. A good link building guide should be able to teach you the specific link building steps you should follow. For now, however, suffice it to say that you’ll need to do the following: search engine submission, directory submission (which may cost a little money for paid listings), article directory submission, press release write up and, finally, social bookmarking like that of StumbleUpon.